I had the honor of being one of the main art directors for the PrEP Teaser 2.0 campaign for Pride 2023. It was a pleasure to work on many assets that spanned nationwide, from Broadway Playbills to Digital Livescapes in subway stations. It was our goal to brighten every street corner, billboard, digital banner and so on. This project allowed for us to connect with our target demographic in a way that was refreshing and innovative.
Painted Wall outside Oasis, San Francisco:
Broadway Playbill:
Single Digital Display Ads:
12 Panel Digital Liveboard:
Static Digital Banners: