One of my closest friends was looking to release music for their debut mixtape and tapped me on the shoulder to shoot a promo video for him. It was the middle of the night and he trusted in me to deliver a piece that was introduced him in a way that was true to him. Knowing him for many years, I’ve witnessed him avoid the spotlight time and time again, so I had the idea to play on that by making him this mysterious figure in the shadows. Slowly lurking about until he ultimately reveals his face and with it his music to the world.